The ‘CVS Effect’ in Effect: Apple, Disney and Chipotle Step Up Jay Owen March 13, 2014Trendspotting The ‘CVS Effect’ in Effect: Apple, Disney and Chipotle Step Up Five major brands have just made news for decisions that buck the bottom-line mantra. Could this be momentum for the “CVS Effect”? Take a look and see if you agree. And note too how brands are joining with allies on these issues, while one brand — Chipotle — is potentially breaking major new ground. READ MORE