July Impact Quarterly: Corum Prioritizes Corporate Social Responsibility
Social Intrapreneurs THE MEANING BEHIND THE BRAND CORUM PRIORITIZES CORPORATE SOCIAL RESPONSIBILITY Deepa CorumLuxury brands are under more scrutiny than ever before. Increasingly, customers are demanding to know not just what a global niche luxury watch brand like Corum values, but also how it stands behind these values. “Today’s consumer …