Chapter 11: Good Polls, Good Pollsters, Good Sponsors By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) Aug. 16, 2004 Good sponsors must take responsibility for hiring good pollsters and conducting good polls. But how does a sponsor become a good sponsor and …
Chapter 10: Fair and Foul Use — Taglines and Authorities
Chapter 10: Fair and Foul Use — Taglines and Authorities By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) Aug. 9, 2004 Taglines in Polls Survey research shows that there are a very small number, really only a handful of people, who are …
Chapter 9: Asking the Right Questions and Asking the Questions Right
Chapter 9: Asking the Right Questions and Asking the Questions Right By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) Aug. 9, 2004 Is the Federal Government Too Big or Too Small? An aspect of government that leaders most dispute is its proper …
Chapter 8: Making Good Use of Numerical and Commonly-Used Word Scales
Chapter 8: Making Good Use of Numerical and Commonly-Used Word Scales By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 26, 2004 If a pollster asks, “On a scale of one to 10, how do you feel about Bill Gates?”, he gets …
Chapter 7: Down Boy? No — Give the People a Break
Chapter 7: Down Boy? No — Give the People a Break By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 22, 2004 The poll results that the media show us in newspapers, magazines, TV and radio are supplied by big-time commercial pollsters. …
Chapter 6: Fair Response Choices – Equal Weight and Coherence
Chapter 6: Fair Response Choices – Equal Weight and Coherence By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 13, 2004 In Chapter 2, we saw how complex and unusable the full response could be to a single either-or question of the type …
Chapter 4: The 21st Century Issues – Globalization, Terrorism, Outsourcing/Immigration, and the Quality of Life
Chapter 4: The 21st Century Issues – Globalization, Terrorism, Outsourcing/Immigration, and the Quality of Life By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) June 30, 2004 Introducing Globalization Little attention was paid to the centuries-long process that in the early 1990’s was finally …
Chapter 3: Spin — From the Media — Via the Media
Chapter 3: Spin — From the Media — Via the Media By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) June 25, 2004 News comes through the media. Whether it’s TV or print, the media mediates. It hovers over all the regular news sources …
Chapter 2: How to Tell a Good Poll from a Bad Poll
Chapter 2: How to Tell a Good Poll from a Bad Poll By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) June 16, 2004 So, you would like to spot the spin. You want to know how to tell a good poll from a …
Chapter 1: Elites vs. the People – The 2004 Election
Chapter 1: Elites vs. the People – The 2004 Election By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) June 7, 2004 The Setting Today we see elites with wealth and power dictating the course of government for their own benefit. The rest of …
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