Chapter 13: Good Polling to Keep Democracy Alive and Elections Honest By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) Sept. 29, 2004 In Chapter 10, we saw the utility of often including authority figures in testing support for policy. Since adequate questions …
Chapter 8: Making Good Use of Numerical and Commonly-Used Word Scales
Chapter 8: Making Good Use of Numerical and Commonly-Used Word Scales By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 26, 2004 If a pollster asks, “On a scale of one to 10, how do you feel about Bill Gates?”, he gets …
Chapter 7: Down Boy? No — Give the People a Break
Chapter 7: Down Boy? No — Give the People a Break By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 22, 2004 The poll results that the media show us in newspapers, magazines, TV and radio are supplied by big-time commercial pollsters. …
Chapter 5: Three Easy Ways to Spot Spin
Chapter 5: Three Easy Ways to Spot Spin By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 9, 2004 A little explanation of how polling works will lead us into easy ways to spot spin. Regardless of the question, some people will give …