Chapter 13: Good Polling to Keep Democracy Alive and Elections Honest

Ethical MarketsEthical Markets Originals

Chapter 13: Good Polling to Keep Democracy Alive and Elections Honest By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) Sept. 29, 2004                     In Chapter 10, we saw the utility of often including authority figures in testing support for policy.  Since adequate questions …

Chapter 8: Making Good Use of Numerical and Commonly-Used Word Scales

Ethical MarketsEthical Markets Originals

Chapter 8: Making Good Use of  Numerical and Commonly-Used Word Scales By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 26, 2004                     If a pollster asks, “On a scale of one to 10, how do you feel about Bill Gates?”, he gets …

Chapter 7: Down Boy? No — Give the People a Break

Ethical MarketsEthical Markets Originals

Chapter 7: Down Boy?  No — Give the People a Break By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 22, 2004                     The poll results that the media show us in newspapers, magazines, TV and radio are supplied by big-time commercial pollsters.  …